BlueBlue wrote:I think people are missing a very major point here, the 4 defendants were found not guilty. That does not mean that society has found their behaviours and attitudes acceptable. In fact I think society finds these lads repugnant in the highest order. There have been comments on here that in times past this and that was said, but it wasn't written down so it didn't come back to haunt us, well maybe, but that again misses the point. Society has moved on, it always does. What was said in the past is not at issue, what's at issue is that society no longer has a tolerance for this stuff. There is a world wide movement based on society being vocal about no accepting this stuff and being vocal about it not being acceptable, in fact being silent and letting it pass is not an acceptable course of action and men in particular are being called out to be part of the solution not the problem.
If you agree or not, makes no difference. The majority / the prevailing attitude of society have made the decision. There are many examples of this, the best probably being marriage equality in Ireland. We went from it being unthinkable to being unthinkable not to have it in a blink of an eye. This is another inflection point, and it no different. Its not about sport and Ulster Rugby's need and we'd like to have some player for the world cup.
What the IRFU have to deal with are 2 players who have been found not guilty of a crime but have found themselves to be on the opposite side of what society now finds acceptable. Do the IRFU risk in this golden era, getting on the wrong side of society and new social norms that are very emotive and passionate, do they risk being seen to tolerate, condone or even support such people. That's the question, its not ahh sure the lads have been found not guilty, its grand, lets get them back playing.
How much do you risk for 2 players? In the cold light of a purely business decision not much. When that business decision aligns with how society see's itself, where it wants to get to, the answer is even more clear.
I do have sympathy for the IRFU/UB on how they have to deal with this whole mess.
Sponsors will have the make their call on brand association. They will take account of the fact that PJ and SO are not guilty of any crime but also how society perceives their actions and attitudes. Remember regardless of how they were viewed before they are now the most famous Ulster Rugby players.
I know some Ulster Fans are being defensive of their players, but they should look at the damage caused to Ulster Rugby directly by the lads stupidity, actions and attitudes, how many sponsors will be lining up for their brand to be pictured with PJ/SO? Forget the PSNI, PPS, media, criminal cases etc. - Jacome and Juicers when they needed a "dont f%~k up" whats app group.